ANALYSIS: Google has seen a massive spurt in its app install ad business over the past few months, making serious progress toward closing the gap with the longtime leader in the business, Facebook. Google may even surpass Facebook soon, if its latest initiatives work out as planned. Google has seen a twofold increase in the volume of app […]
ANALYSIS: Google has seen a massive spurt in its app install ad business over the past few months, making serious progress toward closing the gap with the longtime leader in the business, Facebook. Google may even surpass Facebook soon, if its latest initiatives work out as planned. Google has seen a twofold increase in the volume of app […]
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